Last Updated: 23rd June 2025
Who We Are
Second Dawn Business Coaching ("we," "us," or "our") is committed to protecting your privacy and personal information. We are a business coaching service helping startup founders and entrepreneurs build scalable, sustainable businesses.
Website: www.seconddawncoaching.co.uk
Email: info@seconddawncoaching.co.uk
Information We Collect
Contact Form Information
When you submit our contact form, we collect:
- Name (required)
- Email address (required)
- Company/startup name (optional)
- Business stage (optional)
- Your message/challenge description (required)
Automatically Collected Information
- No cookies: We do not use cookies on our website
- No tracking: We do not use analytics or tracking technologies
- No third-party scripts: We do not embed social media or advertising pixels
How We Use Your Information
We use your personal information solely for:
- Responding to your enquiry - To understand your business challenges and how we can help
- Providing coaching services - To deliver our business coaching and support services
- Communication - To send you information about our services and respond to your questions
- Business administration - To maintain records and manage our client relationships
Legal Basis for Processing
Under UK GDPR, our legal basis for processing your personal information is:
- Legitimate interest for responding to enquiries and providing requested information
- Contract performance when you become a client
- Consent for marketing communications (where separately obtained)
How We Store Your Information
Email Storage
- Your enquiry information is stored in our business email system
- Emails are hosted on secure, encrypted servers
- Access is restricted to authorized personnel only
CRM System
- Client information is stored in our secure Customer Relationship Management (CRM) system
- The CRM uses industry-standard security measures including encryption
- Access is password-protected and limited to essential business staff
Data Security
- All data is stored on secure, encrypted systems
- We use secure email protocols and connections
- Regular security updates and monitoring are maintained
- No data is stored on unsecured devices or systems
Data Retention
- Enquiry information: Retained for 2 years from last contact
- Client information: Retained for 7 years after services end (for business records)
- Marketing communications: Until you unsubscribe or request removal
Sharing Your Information
We do not sell, rent, or share your personal information with third parties, except:
- Service providers: Secure email and CRM providers who process data on our behalf
- Legal requirements: If required by law or to protect our legal rights
- With your consent: When you specifically authorize us to share information
Your Rights
Under UK data protection law, you have the right to:
- Access: Request a copy of the personal information we hold about you
- Rectification: Ask us to correct any inaccurate or incomplete information
- Erasure: Request deletion of your personal information
- Portability: Receive your data in a portable format
- Restriction: Ask us to limit how we use your information
- Objection: Object to our processing of your information
- Withdraw consent: Where processing is based on consent
To exercise any of these rights, contact us at info@seconddawncoaching.co.uk.
Data Transfers
Your information is processed and stored within the UK. If we ever need to transfer data internationally, we will ensure appropriate safeguards are in place.
No Cookies Policy
Our website does not use cookies, tracking pixels, or similar technologies. We believe in keeping your browsing private and do not monitor your website activity.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. For significant changes, we may notify you via email.
Children's Privacy
Our services are not directed at children under 16. We do not knowingly collect personal information from children under 16.
Contact Us
If you have any questions about this privacy policy or how we handle your personal information, please contact us:
Email: info@seconddawncoaching.co.uk
Subject Line: Privacy Policy Enquiry
Complaints
If you're not satisfied with how we've handled your personal information, you have the right to complain to the Information Commissioner's Office (ICO):
ICO Website: www.ico.org.uk
ICO Helpline: 0303 123 1113
This privacy policy is designed to be transparent about our data practices. We are committed to protecting your privacy and using your information responsibly to provide excellent business coaching services.